Content performance — How to track and create a site that keeps people coming back
As someone who’s written a lot of content and created content strategies, I know how...
Why High-Pressure Sales Tactics Are Killing B2B Deals (And What to Do Instead)
If your sales strategy still relies on pressure and pitches, you're losing clients before the...
Application programming interface: How APIs work and how to manage them
You may not know what an API does or even what it stands for. But,...
Creative and unique CSS animation examples that bring websites to life [+ code]
I’ve always found it incredibly fun to visit dynamic websites filled with lively and meaningful...
Why Pitches Fail: How Strategic Sales Conversations Win Clients
If you want more clients, stop pitching and start having strategic sales conversations—they’re the key...
How to Handle Sales Concerns Without Damaging Trust or Losing Deals
If you treat your prospect’s concern like an objection, you may lose the deal before...
How to create a website to sell products: 7 steps I used [+ expert tips]
I launched my first ecommerce site in 2013 and made a few thousand dollars without...
Why Replacing Human Salespeople with AI Is a Mistake for B2B Companies
AI can mimic voices, take orders, and even argue it's human—but it still can't build...
How to choose a domain name (from someone who’s done it many times)
Choosing a domain name for your business can be a fraught decision. I should know...
Why Salespeople Must Avoid Becoming a Commodity in the Age of AI, Automation, and Blue Ocean Disruption
Even the most innovative product or service will one day become a commodity—but the salesperson doesn't have...