Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.
Why Salespeople Must Avoid Becoming a Commodity in the Age of AI, Automation, and Blue Ocean Disruption
Related Post
23 feedback form templates and examples
If you want to know what your customers think about your brand, you need to ask them. But while many businesses use feedback forms to...
20 best digital marketing agency websites to inspire you
When you’re building your own brand online, you’ll learn quickly how much your website matters. Through promoting my own projects, I’ve spent many hours studying...
16 website metrics to track for growth
Whether it’s setting up analytics for a brand new website or diving deep into data to help inform strategic direction, I spend a lot of...
What is a domain name? See these definitions + examples
Whenever a new business idea pops into my head, the first thing I do is check if the domain name is still available. That little...
Boost B2B Sales by Focusing on Win Rate First
Yesterday, we looked at the hidden cost of low win rates: lost revenue, higher customer acquisition cost (CAC), wasted sales effort, low morale, damaged reputation, longer...
Why Win Rates Are Collapsing And How to Fix Yours
Research shows average sales win rates hover around 21%, meaning nearly four out of five opportunities are lost. In enterprise sales, win rates can fall to 5–10%, leaving 90% of the...